Most publishers never build their browser audience.

I learned this channel from a mail I did not take a meeting on. You already have people who opted into email. The browser is sitting there unused.

Publishers · No web push yet

Why start now

When a story is worth an interruption, you should not have to wait for inbox placement.

Easier than unteaching blast habits after the list is already tired.

A holdout is how you stop counting visits that were coming anyway.

Permission, service worker, first test nudge. If that path is messy, we fix the path. We do not pretend it is magic.

This is for desks that never turned push on, or turned it off after it got noisy. I will not invent a benchmark to close that.

Invite-only for now. Write if you want in.

Know when to nudge.

The useful question is who should not get this one.