Pay for the people you can actually reach.
Every plan includes the full Decision Engine, fatigue protection, and holdout measurement. Plans differ in capacity, never in judgment.
Start 14-day install trialStarter
$29/mo
Up to 10,000 reachable subscribers · 1 site
- Full Decision Engine: send, skip, and why
- Holdout measurement on every campaign
- Fatigue protection and eligibility analytics
- Audience export, your own VAPID keys
Growth
$99/mo
Up to 50,000 reachable subscribers · 5 sites
- Everything in Starter
- Roles and approvals
- API access
- Priority support
Scale
$249/mo
Up to 150,000 reachable subscribers · 15 sites
- Everything in Growth
- Deeper history and reporting
Billed on reachable subscribers only. Dead subscriptions are cleaned automatically and never billed.
More than 250,000 reachable subscribers, custom terms, dedicated onboarding? Talk to us about Enterprise
Billed on reachable subscribers. Nothing else.
A reachable subscriber is a valid push subscription that has actually received a delivery in the last 90 days. Dead weight is cleaned automatically and never billed. Your invoice is a receipt of list health.
No per-send meter. Nudge as often as your judgment, and ours, says it matters.
Room to grow
Nothing breaks when you pass your plan. You get 10% headroom for 30 days and a friendly upgrade Nudge in the app.
We never block a send mid-campaign. Bigger than Scale? Write to us and we talk Enterprise.
Built for teams with an owned audience
Every plan includes the whole intelligence: send or skip guidance, fatigue protection, holdout measurement, and a clear view of who gets each message and why.
Return visits without fatigue
Send less while growing the visits that matter to your business.
See who gets included and why
Know who is in, who rests, and why before you send. On every plan.
See what your Nudges changed
Holdout measurement on every campaign shows what a Nudge actually created, not just clicks.
EU-first by design
Built for European teams with data minimization, export paths, and GDPR-aware defaults.
Fair questions
Why is there no free plan?
Because the value of a Nudge takes a list and a measurement window to prove. A free plan would prove the opposite. The 14-day trial verifies your install and shows your first eligibility report.
What happens if I go over my plan?
Nothing breaks. You get 10% headroom for 30 days and a friendly upgrade Nudge. We never block a send mid-campaign.
What happens if I leave?
Your audience is yours: customer-specific VAPID keys, full export, documented migration paths. Read-only access for 90 days after cancellation.
Know when to nudge.
Know when a notification is worth sending.
The useful question is who should not get this one.