Intelligence

Research, benchmarks, and practical guidance on browser audiences, web push, attention, and incremental engagement.

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The list shrank most weeks and I blamed the headlines. The browsers had already started filtering.

I looked for how many people in each country have web push. The honest answer is that nobody counted.

Internet penetration is already at the ceiling in the markets I care about. The useful variance is which browser people live in.

The list can shrink without anyone hitting Unsubscribe. That is not a bug in your composer. It is policy.

Most weeks the number went down. CTR looked fine. Nobody in the tool could name the losses.

The dashboard said the list was large. I could not tell if the phones were quiet.

I did not take the meeting. I did take the channel seriously later. You already have a newsletter. The browser is sitting there.

The product said one number. Delivery felt like another. I could not get anyone to show me the gap.

Every journalist wants their story pushed. Fair. Without a ledger, volume wins the meeting.

I got tired of tools that only know how to send. This is the note I wanted to hand someone.

Featured research

Objective reports on notification frequency, timing, preference control, and unsubscribe paths. Methodology published with every wave.

Free domain scan for push readiness, provider signals, and reputation risk estimates.

Open JSON schema and reference SDK for attention budgets, quiet hours, dormancy, and low-value send gates.

Web push strategy, migration guides, GDPR considerations, pricing comparisons and platform alternatives.

Notification frequency, fatigue reduction, browser audience strategy, incremental measurement and when not to send.

Nordic Publisher Push Gap, Notification Fatigue Index, Broad vs Targeted benchmarks and market adoption research.

Know when to nudge.

The useful question is who should not get this one.