For publishers
Don't push everyone. Nudge the right readers.
Every story can be pushed. In the rooms I sat in, that was the whole argument. The harder question was who should not get this one, and I never had a clean way to show it.
Start 14-day install trialWho this is for
Newsrooms that already feel the tension. Traffic wants another send. Someone in the room is watching the list.
- The person who has to say no to a push and currently loses that meeting
- Growth people tired of CTR that looks fine while the base leaks
- Editors who want a send-or-skip call they can actually defend
Start from the article
Paste a URL or connect the feed. I never wanted a journey builder. I wanted something that reads the piece that just went out and has an opinion about whether it deserves a notification.
Show the room who is protected
You see who is in, who is left alone, and why. Breaking news can still go out when someone owns that override. Urgency should not be a free pass to hit everyone.
Clicks are not the whole story
A holdout group is how you stop arguing from vanity. Some of those visits were coming anyway. I wanted that written down.
The list stays yours
Keys on your origin, export when you need it. I will not promise a lossless move before anyone has looked at the current setup.
Starter and Growth are self-service. Compare plans before you create a workspace.
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Know when to nudge.
Know when a notification is worth sending.
The useful question is who should not get this one.