You already send push. Now decide who should not receive it.
I sat in rooms where the next send was already decided. The useful question was who should not get it. We can sit next to the stack you already have and work on that.
Talk to usPublishers · Existing push
What changes
Before it leaves draft
See who is in, who is resting, and a plain reason. Not a trophy for volume.
Newsroom pace
Daily budgets and quiet hours that match how a desk actually publishes.
Override, written down
Breaking news can still go out when someone owns it. The override stays in the log.
Keep what you have, for now
You can evaluate this next to the provider you already use. Nobody has to rip out transport on day one.
Not another blast tool
If the only thing that changes is a new composer, I failed. The point is fewer wrong sends, and a clearer view of what the right ones did.
We can start by deciding before a send, even if delivery stays where it is for a while.
Know when to nudge.
Know when a notification is worth sending.
The useful question is who should not get this one.