Blogs
Tell readers about new posts without asking for their email.
Most readers will never fill in a newsletter form. One click on allow is a much smaller ask, and after that they hear about the posts they care about.
Start 14-day install trialHow push notifications work for a blog
A reader clicks allow on your blog. When you publish, they get a short notification with the title, and one tap takes them to the post. No app, no inbox, no account.
With EngageNudge you connect your RSS or Atom feed and new posts go out automatically. You set a daily cap and a minimum gap between sends, so three posts in one afternoon doesn't mean three notifications. A post published in the middle of the night waits for the morning. On WordPress the plugin sets it all up.
Why a blog needs a way back to its readers
Most blog traffic comes from search or from a share somewhere. The reader likes the post, leaves, and has forgotten the name of the site by dinner. Unless they subscribed to something, the next visit is luck.
A newsletter solves that for the readers who sign up, which is usually a small share. Push catches more of the rest, because it doesn't ask them to type anything.
The risk is the same as with any easy channel. Notify on every post at every hour and readers turn it off. Chrome now does that for them too, for sites that send a lot and get little interaction back.
What you get
RSS to push, automatically
New items in your feed become notifications on their own. Daily cap, minimum delay, on or off with one switch.
Quiet hours
A post published at 2 a.m. goes out when the morning starts, not while your readers sleep.
Send by topic
Send the cooking post to the people who read cooking posts. Segments can use URLs, keywords and visits.
A welcome that sets expectations
Right after someone subscribes they get a short welcome. Tell them what you will send and how often.
Readers who rest instead of leave
If someone ignored your last several posts, they get a break instead of the next one. They stay subscribed.
Your list, your keys
Your own VAPID keys and audience export, so the readers stay with your blog whatever tool you use.
Set it up
- 01Create a workspace and add your blog.
- 02Install the WordPress plugin, or add the script and service worker file to any other site.
- 03Write a short prompt: what readers get and how often.
- 04Connect your RSS feed and set a daily cap.
- 05Publish a post and watch it arrive on your own phone.
Who it's not for
If you post every few months, you probably don't need a paid tool for this. EngageNudge starts at $29 a month and makes the most sense once you publish regularly and the list is big enough that sending everything to everyone starts costing you readers.
Questions people ask
How do I notify subscribers about a new blog post?
Either by email, which needs their address, or by browser push, which needs one click. With push you connect your RSS feed and every new post goes out automatically, within the limits you set.
Can I send push notifications from WordPress?
Yes. The EngageNudge plugin pairs your WordPress site with your workspace and sets up the service worker. New posts can go out through your feed automatically, or you send them by hand from the dashboard.
Do readers have to give their email address?
No. Browser push only needs the reader to click allow. You never get or need an email address.
How often should a blog send push notifications?
One per new post is fine for most blogs that publish a few times a week. If you publish more than that, set a daily cap so busy days don't flood people. Our frequency guide goes deeper.
Do blog push notifications work on iPhone?
On iPhone and iPad, web push works for sites the reader has added to the Home Screen. Desktop and Android browsers don't need that step.
Keep reading
Know when to nudge.
Know when a notification is worth sending.
The useful question is who should not get this one.