Guides
Longer answers to the questions people actually search for when they build an audience in the browser. Browser facts are dated and sourced, and every guide says what it does not know.
Notification fatigue: how to measure it and how to reduce it
Notification fatigue is a subscriber who has stopped reading your notifications and has not told you yet. You reduce it by capping exposure per person instead of per campaign, and by enforcing that cap before the send rather than reading about it in a dashboard afterwards.
Push notification frequency: how often should a news site send?
There is no correct number, and any source that gives you one without naming its sample is selling something. What exists is a ceiling the browser enforces, a budget your readers set, and a floor set by what a send is worth. This is how to find your own number.
How to get more people to say yes to push notifications
Ask later, ask in your own words first, and say what people will get. A soft prompt shown after a visitor has read or clicked something, with one sentence about what they will receive, gets more yes answers and better ones than a browser dialog on page load.
How to write a push notification people actually tap
Put the specific thing in the first few words, write it for one person, and leave out anything that would be true of every notification you send. A good push notification says what happened or what is ready, why this reader would care, and nothing else.
Web push vs email vs SMS: which channel for what
Use email for things worth reading in full, SMS for the few messages that must arrive on a phone no matter what, and web push for timely nudges to people who never gave you an address. Most sites need two of the three, and very few should start with SMS.
How to get more returning visitors without paying for them twice
Give people a way back before they leave, give them a reason to use it, and measure return visits against people who didn't get the reminder. Most sites lose returning visitors at the first step: they have no channel to reach a visitor after the tab closes.
Web push and GDPR: what you are responsible for
The browser asks for permission, but that doesn't cover everything. Under GDPR you still need to tell people what you send and why, treat the subscription as personal data, make it easy to stop, and have a data processing agreement with your push provider. This guide is not legal advice.