EngageNudge Intelligence
We subscribe as ordinary users on our own devices and publish what we observe: notifications per day, timing, repetitiveness, preference control, unsubscribe paths, and tonality. Numbers create the debate. We never name "spammers".
Real browsers, real permission grants, no subscriber PII. Each site is observed under the same device profile documented in the report.
Sample size, collection window, scoring rubric, and limitations ship alongside the data, never marketing hype without method.
v1 is Sweden / Swedish / news publishers. We expand to new markets only after this first report holds up to scrutiny.
Pilot reports use Publisher 1–8. Factual frequency counts only, no spam labels, no brand shaming.
Pilot v1
Eight Swedish news sites observed for 14 days on ordinary-user devices. Methodology, rubric, and aggregate frequency data, no spam labels.
Sweden · News publishers · 2026-01-06 → 2026-01-19
Read report →We do not collect personal data in the observation setup. We do not publish browser-behavior claims without a cited public source. We do not call anyone a spammer. The index is behavioral data, not moral judgment.
Know when to nudge.
The useful question is who should not get this one.