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Billing and plans
You pay for people in your audience: valid push subscriptions that can receive a Nudge. You see one number and one price. Public plan cards do not meter attempts or “MRS”.
List prices (USD / month):
| Plan | Audience cap | Price | Sites |
|---|---|---|---|
| Free | 2,500 | $0 | 1 |
| Starter | 10,000 | $19 | 1 |
| Growth | 100,000 | $149 | 10 |
| Scale | 250,000 | $299 | 15 |
| Enterprise | Custom | Talk to us | Custom |
Yearly is 10× the monthly price on paid self-serve plans. Public copy and checkout live on Pricing.
Free and trial
Free is cardless and does not expire. It includes holdout assignment and a basic incrementality report when a sample exists. Export and advanced automations stay on paid plans.
Trial is 14 days from the first live send, with a 10,000 audience cap. A test send does not start trial. When trial ends, non-payers return to Free. The dashboard does not go dark.
Unlimited sends
Self-serve plans include unlimited Nudges for normal use. Extreme volume is a conversation, not a second meter on the pricing page.
Manage billing
Owners open the Stripe customer portal from Settings → Billing when checkout is configured. Soft launch may still run in test mode. If checkout is unavailable, contact us.